Once your hybrid event concludes and you break all engagement points of reference, what post-event steps can you take to keep your gathering of people locked in long after the event is over?
It’s not unprecedented to put all the significance of a hybrid event on pre-event promoting. Be that as it may, post-event administration is basic to supporting attendee connections. You moreover got to degree the affect your event made. After all, envision not saying thanks to a visitor after they’ve went through hours getting prepared and making courses of action to go to your enormous day. Not neighborly, am I right?
Post-event follow-up strategies are like the middle child of a hybrid event planning journey – largely ignored but often the smartest of the lot.
Post-Event Steps: What To Do After Your Hybrid Event?
1. Analyze Reports
Continuously keep in mind: stats talk louder than words. A tremendous advantage of hybrid events is that information can be assembled more productively and precisely, for the virtual portion of the event. Combine it with observations from the live event and you have got gold.
Utilize it to your advantage. Track how your participants locked in at your occasion to urge profitable bits of knowledge. Visualize their ventures, or compile the live stats reports you got amid the event and put them together to see in the event that you take note any trends or designs that might be valuable to you. These assist you progress on your future events.
For case, you’ll compare the number of individuals who enlisted to how numerous individuals really logged in on the day of your event. This will assist you get an thought of how viable your pre event communications were.
You can also track macro trends like webinar attendance and traffic to various areas within the event venue. This can help you deduce what topics resonate best with your audience in general.
Moreover, you can export individual user journeys and share them with your sales team so they have additional insights on specific areas of concern.
You would like a all encompassing post-event report that you just can show to your upper administration and event supports, exhibitors and other partners. Track valuable measurements such as participation rates, person user journeys, questions inquired, downloaded substance, webinar sees, CTA clicks and survey answers to assist you get it what worked and what didn’t. Was there a specific region your gathering of people found more esteem in? Can you construct on that for future events? These occasion reports offer assistance direct your procedure for the following event.
Again, your virtual event will give you a more detailed analysis as compared to your live event. But get all the stats you can from your live event, and use them to your advantage.
2. Extend Your On-Demand Period
Whereas your live event is as it were open for a number of days, your online setting can expand the life of your hybrid event. A basic post-event step would be to guarantee your event runs for a longer period of time and has on-demand substance.
Having a longer on-demand period implies that the event remains open for the participants to visit like they would on a live day but introductions would be pre-recorded and highlights like chat may be crippled.
Utilize your on-demand days amid this time so it’s simpler to reach individuals who might have missed out on the live day exercises. Utilize your collected information to mail and take after up with participants who enrolled and may not make it on the live day. Usually a huge good thing about hybrid events since you’ll be able keep on driving ROI long after the genuine occasion has finished from the virtual portion of your event. Participants can get to webinars, sessions and discourses in case they missed them – including esteem to the generally event encounter.
Pro Tip: Don’t disregard to showcase your on-demand event by means of your social media channels and e-mail campaigns. Utilize these channels to draw individuals to your event indeed after it’s over.
3. Plan Ahead
There’s no such thing as beginning as well early. Question based on the information you assembled after the event, and begin strategizing for your another event. For case, in case you’re a college agent and wish to have another open day for the another semester, it’s a great thought to analyze your discoveries and extemporize for the coming session by picking an occasion date or week where you know the greatest number of understudies can connect in.
Community building is similarly vital. After looking at the attendee engagement patterns and figuring out what works, you’ll take a number of steps. Make campaigns, marketplaces and communities to sustain planned participants for your future events. These steps can give future commerce openings, make mindfulness and create word of mouth. This makes a cycle that gives high-quality leads and can offer assistance create more commerce.
Post Event Steps: Data Collection and In-Depth Follow Up
4. Gather Feedback
Solicit attendee feedback using emails or while logging out in the form of surveys and comments. This will allow you to understand how well your event performed along with the shortcomings. It is essential to carefully curate your surveys and feedback forms.
5. Stay In Touch
Start with a thank you e-mail tended to your participants. A great run the show of thumb is to question and highlight key takeaways from the event and give setting and understanding. Make beyond any doubt you tap into this individual touchpoint! A small goes a long way and post-event mail campaigns take off a colossal affect on participants.
Pro Tip: Don’t forget to follow up with leads. Follow-ups are key to deepening attendee relationships.
6. Offer Resources
Include esteem to your event for your participants by giving a database of downloadable fabric such as recordings, sessions and other clever fabric. Essentially, permit exhibitors and supports to reach out to participants after the event has concluded.
Content on your virtual venue is ever-green. You can use it to engage people post-event and add value to their overall experience.
7. Make Your Event Eternal!
It’s the age of social media and you have got the culminate opportunity to utilize it to your advantage and reach not fair your essential group of onlookers but your auxiliary and tertiary audience as well. Immortalize your event within the frame of social media substance and highlights. This permits participants to keep in mind the highs of the occasion, what they learned, the organizing conceivable outcomes, and the recollections – maybe of the different fun gamification highlights.
A critical post-event step would be to add snippets from the event on your social media during, before, and even after the event in the form of teasers, short clips, memorable moments, and images.
Pro Tip: Use content and highlights from your current event to create hype for your next events. People see what you delivered in the last event, and they wouldn’t want to miss out on the next!
To summarize, just organizing a top-notch event isn’t enough. You can elevate it further by putting thought into your post-event steps. Leverage data-driven activities to make the most out of your hybrid event experience. This includes:
- Prompt follow-ups with promising leads
- Staying in touch with your attendees via emails
- Regularly updating your social media content
- In-depth post evaluation of your event